Safer Food Community

What we did

The Safer Food Community was developed to be a free hub of knowledge, resources, and shared experience for food-based businesses. A place to bring together people who share similar challenges. Together they can achieve more.
The Safer Food Community is an industry initiative by one of the market leaders in food safety training; The Safer Food Group. The initial challenge was in creating trust. Trust that the community isn’t a sales initiative whose goal is to simply funnel users back to the parent company with the aim of capturing a sale. The community’s real goal is to give resources, knowledge and a voice through the integrated user forum to businesses that typically wouldn’t have the means to access it. The Safer Food Community does offer training, but at a loss-making price. The initial logo and website visuals needed to convey this trust and work to develop a togetherness within the industry. A soft neutral palette has been used to bring a sense of calm. Coupled with a user interfaced design for easy access to all aspects of the offering, creating a truly open platform for positive change.


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Working with Apek on our new website has been a genuinely enjoyable process. They've taken care to really understand our aims and motivation, communication has been clear, easy and regular, and the end result is a piece of work we're proud to use to represent our company.

Clare Grantham

Operations Director

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