Safer Food Community

The Safer Food Community is an industry initiative by one of the market leaders in food safety training; The Safer Food Group. The initial challenge was in creating trust. Trust that the community isn’t a sales initiative whose goal is to simply funnel users back to the parent company with the aim of capturing a sale. The community’s real goal is to give resources, knowledge and a voice through the integrated user forum to businesses that typically wouldn’t have the means to access it. The Safer Food Community does offer training, but at a loss-making price. The initial logo and website visuals needed to convey this trust and work to develop a togetherness within the industry. A soft neutral palette has been used to bring a sense of calm. Coupled with a user interfaced design for easy access to all aspects of the offering, creating a truly open platform for positive change.