What we did

OrangeTek is one of the top 5 LED street lighting companies in the UK. OrangeTek communicated effectively with local authorities but was struggling to do the same with the large construction businesses.
The website simply wasn’t talking the right sector language. We worked with OT to develop a new strategy and identity that repositioned the business. Placing it more confidently with its larger competitors and target audiences. The marketing collateral also had to keep its ‘Orangetekness’, that special something that helped the company break into a difficult market in only a short space of time. We worked with Orangetek to mature their presence in a challenging market.


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Working with Andy and the team has enabled us to greatly shift our external brand perception. Through a process of consultation and challenge we have arrived at a visual identity and online presence that places us more confidently with our larger competitors.

Wilbur Tan


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